Yes! Once you’ve upgraded to the Courses Plan or higher, you can add your own marketing pixels—including a Facebook (Meta) Pixel or TikTok Pixel—to track conversions from your ads and optimize your campaigns.
Events Tracked by Meta and TikTok Pixels
Mighty Networks currently supports several standard tracking events:
CompleteRegistration: Triggers when a new member joins your Mighty Network.
AddPaymentInfo: Fires whenever a user adds payment information.
InitiateCheckout: Fires when a user begins the checkout process.
CompletePurchase (TikTok) / Purchase (Facebook): Fires when a purchase is completed.
Note: Payment and purchase triggers only work for paid plans or plans with a payment gate. They won’t trigger for free plans.
How to Add Your Marketing Pixels
Click your profile picture in the top-right corner.
Go to Admin > Integrations > Marketing Pixels.
Enter your Meta Pixel ID or TikTok Pixel ID.
Read and accept the Terms of Use to activate tracking.
Once added, your pixel will immediately begin tracking eligible events.
Cookie Banner and Privacy Settings
When you enable Marketing Pixels, your Cookie Privacy Banner will automatically display a “Do Not Sell” button, giving members control over whether their information is tracked.
If a member selects “Do Not Sell,” their activity will not be tracked.
If you don’t use Marketing Pixels, members instead see a “Reject Targeting Cookies” option on the banner.
If you add pixels later, members will be re-prompted with the updated cookie banner.
This ensures transparency and compliance with global privacy standards.
About the “CompleteRegistration” Event
When a new member completes registration and accepts all cookies, Mighty Networks temporarily activates your pixel to fire the CompleteRegistration event.
The pixel is not maintained during regular site usage, ensuring strong privacy protection and optimal site performance.