What is Mighty Insights™?

With Mighty Insights, you now have access to more data across multiple dashboards to support more aspects of your business. 

You’ll be able to make better decisions as you drill down via interactive charts and uncover new insights about how your members interact with one another and your content, Courses, and Groups. 

Mighty Insights is available on desktop and mobile web, but not in the native apps. The data displayed reflects GMT/UTC time.

Getting Started

You can access Mighty Insights from Network Settings > Mighty Insights 

Mighty Insights are viewable by Network Hosts and moderators on our Community, Business and Mighty Pro Plans. They cannot be viewed by Group or Course Hosts. 

What’s available to you in Mighty Insights will depend on your role:

  • Business Plan and Mighty Pro Network Hosts have access to all Mighty Insights
  • Business Plan and Mighty Pro Network moderators have access to all Mighty Insights except for the Plans tab.

Community Plan Network Hosts and moderators have access to the Overview tab only.

Keep in mind these helpful tips as you explore:

  • “i” tooltip: We’ve built-in some helpful explanations which you can see by hovering over the “i” icon on each chart.
  • Insights on desktop and mobile web: You can access Insights on the desktop web for the best experience, and mobile web — it’s not available in the Mighty Networks app right now.
  • Download your dashboard: You can download each dashboard in PDF or CSV format. You can also download specific charts and tables into a variety of formats, including PNG (image), TXT, Excel, CSV, JSON, HTML, or Markdown.
  • Glossary: At all times, you’ll have access to the Glossary dashboard, which you can use to find helpful definitions of terms and concepts used in your Insights.

If you have access to our full Mighty Insights offering, you should also know that you can:

  • Change your dashboard timeframe: You can change the timeframe you’re analyzing in the top left corner on every dashboard except the Overview dashboard (to change the timeframe, select the date range you want to view, then click the Reload button on the right).
  • Filter by Spaces: Within the Members, Content, and Chats dashboards, you can also filter by Course or Group—simply select the relevant Space Type and then choose the Space Name. Note that you can select multiple spaces at once!

We've put together The Mighty Networks Guide to Metrics for Member Engagement & Retention for you to reference in your own Mighty Network. Read this and the below to better understand all the data you need to grow a business powered by a community.

Your Insights are separated into the following topics by the dashboard. Please click on the hyperlinks to be re-directed to one of the following dashboards:  

Overview

Your Overview dashboard is where you’ll be able to see at a glance the level of member activity in your Mighty Network.

The Overview dashboard includes the following:

  • Daily, Weekly, and Monthly Active Members charts for the past 28 days
  • How sticky your Network was versus the most successful Mighty Networks (DAM/MAM and WAM/MAM ratios) for the past 28 days
  • How many members visited your Mighty Network each day for the past 2 years
  • The percentage of visits to your Mighty Network coming from different platforms (web, mobile web, iOS, Android) for the past 28 days
  • The average number of active members by the hour for the past 28 days, broken down by weekdays and weekend days, in UTC.
  • The total storage used on your Network is broken down by images, files, videos, and other types of formats (i.e. audio). Total storage does not include course material videos & avatars, those specific files remain unlimited.

Data refreshes daily at 2 am UTC.

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You’ll see active members in the Hourly, Daily, Weekly, and Monthly timeframes. Having members visiting often is a good indicator that they find your network valuable. A helpful rule of thumb is that Daily Active Members are your most devoted members, and Monthly Active Members are more casual. This gives you an opportunity to set goals for converting more of your Hourly or Monthly Actives to Weekly or Daily Actives.

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Here we show the industry-standard DAM/MAM and WAM/MAM, which tell you: of your Monthly Actives, what percentage are visiting daily or weekly, and what portion of your members show up more or less frequently. (DAM = daily active members, WAM = weekly active members, MAM = monthly active members)

We’ve added targets for each of these, which are based on our research into what makes a successful network, defined as a network whose member base is growing and a network that sticks around over the long haul. In these networks, 20% of members show up Daily and 50% show up Weekly.

The Active Members Heatmap shows you when your members were most active during the past two years. Days of the week that are shaded darker give you an indication of when to schedule your posts or events to get the most impact.

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The Platform tile shows you which devices your members are using to visit your Network. This can help you understand your members’ behavior and how often they may be visiting “on the go.”

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The total storage used in your network is displayed along with a breakdown of what type of usage. We show a percentage breakdown of the following categories that make up the total storage: 

  • Images - any image file which is not an avatar included in a post or comment
  • Files - any documents such as PDFs, spreadsheets, etc.
  • Video - any native video uploaded to your network. External video links embedded such as YouTube or Vimeo are not included. *Course material videos are not included*
  • Other - an uploaded or attached file not captured in the types above such as an audio file.

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Members

On your Members dashboard, you’ll be able to dive deep into member activity that is displayed on your Overview dashboard.

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A quick tip: Each of the chart legend items can be clicked on to select or hide the item.

You’ll be able to view how many of your members are active (those who visit your network during the given day/week/month), and how many of those are contributing (performing some action, such as clicking on a post, posting, cheering, RSVP’ing, voting or commenting).

Keep in mind that even if your members aren’t contributing, they are still spending time in the Network and getting value. With this data, you’ll be able to make better decisions around the actions you need to take if you wanted to make contribute part of the culture, for instance during onboarding as well as regular reminders within your community.

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Your member growth charts can be filtered by Groups and Courses as well as your overall network. This data will tell you how much your Mighty Network is growing, and also what portion of your new members are joining via an invite (referral). A low referral percentage means you could have an opportunity to grow membership by activating members through a referral campaign or our Ambassador Program.

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The Top Hosts, moderators, and members table shows a ranking of your most active Hosts, moderators, and members by Engagement Score. The Engagement Score is calculated by assigning weights to the different actions of people in your Mighty Network. You can download the full list of Top Hosts, moderators, and members by selecting the three-dot menu in the upper right corner.

Here is how the Engagement Score is calculated:

  • Posts Created 20 (10 for introduction posts)

  • Post Clicks 1

  • Comments 10

  • Cheers 2

  • Votes 8

  • RSVPs 10

  • Messages Sent 4

  • Followers 0

From these tables, clicking on a name provides the option to view a Member Detail Page for that person (the date range can also be selected on this page).

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You’ll be able to view the date of the last visit to the Network, engagement metrics (Post clicks, cheers, comments, messages, RSVPs, poll votes), engagement over time, and the top 20 Posts the person engaged with, as well as subscription and one-time purchase history.

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Content

The Content dashboard shows you the volume of each type of post being created and any trends that indicate to you how engaging your content is over time.

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This chart lets you spot trends, and the mix of types lets you know where you might have opportunities to add variety. Slower periods can show you opportunities to increase activity in the network by posting your own content or encouraging members to do so.

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Interaction trends give you a way of seeing how engaging your content is over time. It also lets you see the details: lots of cheers but few comments might mean there’s an opening to spark more conversation in your network.

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This chart shows the proportion of posts written by Hosts vs. those written by members. The higher the percentage of member posts, the more self-sustaining the community. This can be a great sign that members are helping each other out! If the % that a Host post is higher, it can mean there’s an opportunity to encourage members to step in and contribute more to your Mighty Network.

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These charts show you who is posting and who is interacting with posts by their cohort. Cohorts are just sets of members, grouped by how long they’ve been in your network. It’s helpful to take a look at this from time to time: a healthy network will have contributions from veterans and newbies alike. 

If those who’ve been with your network for less than 90 days are underrepresented, it can be a great time to encourage them to break the ice!

Conversely, if you have less representation from members with more tenure, then you may want to consider how you can re-engage them and keep members coming back over the long term.

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These charts show you how differently your members interact with posts your Hosts create versus those that other members create. If you find that members’ posts have less interaction, you may want to explore how to encourage members to engage more with each others’ posts.

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Find out who’s spending the most time and attention on your content, and also which content is the most compelling for your members. You can sort by the column headers in these tables and click on the member name to go to their Member detail page, their profile, or on the post title to open the post. The table also includes display photos alongside the names and the number of followers.

The Post Clicks, Cheers, & Comments chart gives you insights into the relative interactions between different content types. This lets you see, for example, if polls tend to get a lot of comments—even if you don’t have many polls. In that case, you may want to consider posting more polls.

The engagement (cheers, comments, post clicks) shown for Top Posts is in relation to the Date Range selected.

 

Chats

The Messages dashboard has been renamed to “Chats” and lets you see how much private, group, and all member messaging is going on between your members—it might be more than you think and a good sign that your members are getting value from being connected to one another in your Mighty Network. This data can be filtered by your overall Mighty Network or by Groups and Courses, and can show you the top message senders for each.

It also includes two charts that break down 1:1 and Group messages by the number of messages sent member to member, Host to Host, and member to Host. A Host is defined as anyone who has ever been a Host in the Network, Group, or Course. Screen_Shot_2022-05-19_at_11.19.28_AM.png

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You can track the level of chat activity happening on your network by seeing the # of chat messages sent in (4) areas:

  • 1:1 includes messaging between 2 people on your network
  • Group Chat includes messages sent between 3 - 9 people on your network
  • All Member Chat includes messages sent at the Network, Group, or Course level among all members
  • Totals of all chat messages sent on your network

With insights to the chat activity, you can understand the level of engagement amongst the members in your network. You can track spikes or lulls in engagement and have awareness of when members have a tendency to leverage chat as another way of connecting instead of solely measuring public posts and comments.

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You can track the number of chat messages sent per platform which include:

The platform breakdown tells you which devices your members are chatting from, and how the mix is changing over time.

You can see who and how many messages are being sent by the top 50 members in your network. By knowing the individuals who are most active, during a given date range you can understand the engagement and behaviors of those most active with chat.

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Livestreams 

The Livestreams dashboard gives you an overview of your Livestream activity in your network. You have the option to select a date range from 7 days to within the last year. 

The following information is provided:

  • Total # of Livestreams
  • Total Participants = How many people viewed the Livestream (including viewers + speakers)
  • Average duration
  • Livestream Stats = Snapshot of all Livestreams with the name, date, start time (UTC), duration, space type (Course, Group, or Network), space name, total participants, and chat count (number of chats sent during the Livestream)

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You can dial into the details of one particular Livestream in the “Livestream Stats” by clicking on the Name and then “Link to Livestream detail page”

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The Livestreams detailed page dashboard gives you specific insights to the selected Livestream including:

  • Total # of Participants - total number of participants who viewed the Livestream (Viewers + Speaker)
  • Total Participants are broken down by the minute,  which means how many people were viewing the Livestream (including viewers + speakers)
  • Livestream duration
  • Livestream date &  start time (UTC)
  • Average view time
  • Participant stats is a snapshot of all the individuals in the Livestreams including first/last name, Role (viewer or speaker), and view time

Plans

On the Plans dashboard, you’ll be able to see subscription data over time. You’ll have an overview of the following:

  • # of active subscriptions
  • Estimated revenue
  • Subscriptions started, renewed, canceled
  • Free trials started & canceled
  • One Time purchases

The Plans dashboard features the ability to filter by currencies you support, as well as click on charts such as “Canceled Subscriptions” or “Free Trials Started” to view a list of people the chart refers to for a specific date.  

You also have visibility into how many current free trials have started as well as canceled to help give you a snapshot and encourage members to convert towards a paid plan and/or subscriptions or reach out to the canceled members

Towards the end of the Plans Dashboard screen, you’ll see a breakdown of the activity for One Time Purchases & Estimated Revenue. You have a breakdown of the total one-time purchases, when they were purchased, plan name, price, and estimated revenue. 

This information can show the success of a marketing campaign by showing a spike in purchased plans with the timing of marketing activities.

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This will help you tie changes in subscriptions back to things like course cohorts wrapping up, a large marketing push, or a feature in the press. You’ll also be able to view your revenue numbers. These numbers are estimates, so we recommend you refer to your Income Reports for the highest level of accuracy.

Updated July 2022

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