Your Ideal Member is the person who needs your community the most right now. When you know exactly who that person is—and speak directly to them—you unlock one of the biggest drivers of community growth and engagement.
If someone feels “too busy” for your community, it usually doesn’t mean your idea is wrong. Instead, it’s often a sign that:
You haven’t identified the right Ideal Member yet, or
Your Big Purpose and messaging aren’t clear or specific enough to attract them.
When you identify real people you already know (or can reach through mutual connections) who match your Ideal Member, you can quickly learn:
What they want in their results or transformation
What they’re struggling with
How your community can help them make meaningful progress
The more clearly you understand their needs and mindset, the easier it becomes to design messaging, activities, and experiences that feel tailored to them.
That’s when your community starts growing with members who are excited to jump in and participate.
If you want to go deeper on this topic, you’ll find step-by-step guidance inside Mighty Community and across our free resources, including the People Magic Profit Masterclass.