With Mighty Insights, you now have access to more data across multiple dashboards to support more aspects of your business. You’ll be able to make better decisions as you drill down via interactive charts and uncover new insights about how your members interact with one another and your content, Courses, and Groups. Mighty Insights is available on desktop web and mobile web, but not natively in the apps. Analytics are delivered and reflect GMT/UTC time. Insights shows time in UTC meaning Hosts must convert the data to their timezone.
As a Business Plan or Mighty Pro Host, you can access your Mighty Insights anytime from Network Settings > Premium Analytics > Go to Insights.
Community Plan Hosts can navigate to Network Settings > Insights.
Keep in mind these helpful tips as you explore:
- “i” tooltip: We’ve built-in some helpful explanations which you can see by hovering over the “i” icon on each chart.
- Only Hosts have access to Mighty Insights: Only Hosts have access to Insights, not Moderators. This is because we include financial data within your Insights.
- Insights on desktop and mobile web: You can access Insights on desktop web for the best experience, and mobile web — it’s not available in the Mighty Networks app right now.
- Download your dashboard: You can download each dashboard in PDF or CSV format. You can also download specific charts and tables into a variety of formats, including PNG (image), TXT, Excel, CSV, JSON, HTML, or Markdown.
- Glossary: At all times, you’ll have access to the Glossary dashboard, which you can use to find helpful definitions of terms and concepts used in your Insights.
If you have access to our full Mighty Insights offering, you should also know that you can:
Change your dashboard timeframe: You can change the timeframe you’re analyzing in the top left corner on every dashboard except the Overview dashboard (to change the timeframe, select the date range you want to view, then click the Reload button on the right).
Filter by Spaces: Within the Content dashboard, you can also filter by Course or Group—simply select the relevant Space Type and then choose the Space Name. Note that you can select multiple spaces at once!
As an introduction to everything Insights has to offer, take a look at this quick video walkthrough:
- (0:00) Intro
- (0:30) Data Download
- (0:39) Overview Dashboard
- (0:52) Members Dashboard
- (1:16) Content Dashboard
- (2:08) Messages Dashboard
- (2:20) Plans Dashboard
- (2:28) Glossary
We've put together The Mighty Networks Guide to Metrics for Member Engagement & Retention for you to reference in your own Mighty Network. Read this and the below to better understand all the data you need to grow a business powered by community.
Your Overview dashboard is where you’ll be able to see at a glance the level of member activity in your Mighty Network.
The Overview dashboard includes the following:
Daily, Weekly, Monthly Active Members charts for the past 28 days
How sticky your Network was versus the most successful Mighty Networks (DAM/MAM and WAM/MAM ratios) for the past 28 days
How many members were visited your Mighty Network each day for the past 2 years
The percentage of visits to your Mighty Network coming from different platforms (web, mobile web, iOS, Android) for the past 28 days
Data refreshes daily at 2am UTC.
You’ll see active members in the Daily, Weekly and Monthly timeframes. Having members visiting often is a good indicator that they find your network valuable. A helpful rule of thumb is that Daily Active Members are your most devoted members, and Monthly Active Members are more casual. This gives you an opportunity to set goals for converting more of your Monthly Actives to Weekly or Daily Actives.
Here we show the industry-standard DAM/MAM and WAM/MAM, which tell you: of your Monthly Actives, what percentage are visiting daily or weekly, what portion of your members show up more or less frequently. (DAM = daily active members, WAM = weekly active members, MAM = monthly active members)
We’ve added targets for each of these, which are based on our research into what makes a successful network, defined as a network whose member base is growing and a network that sticks around over the long haul. In these networks, 20% of members show up Daily and 50% show up Weekly.
The Active Members Heatmap shows you when your members were most active during the past two years. Days of the week that are shaded darker give you an indication of when to schedule your posts or events to get the most impact. The Platform tile shows you which devices your members are using to visit your Network. This can help you understand your members’ behavior and how often they may be visiting “on the go.”
On your Members dashboard, you’ll be able to dive deep into member activity that is displayed on your Overview dashboard.
Quick tip: Each of the chart legend items can be clicked on to select or hide the item.
You’ll be able to view how many of your members are active (those who visit your network during the given day/week/month), and how many of those are contributing (performing some action, such as clicking on a post, posting, cheering, RSVP’ing, voting or commenting).
Keep in mind that even if your members aren’t contributing, they are still spending time in the Network and getting value. With this data you’ll be able to make better decisions around the actions you need to take if you wanted to make contributing part of the culture, for instance during onboarding as well as regular reminders within your community.
Your member growth charts tell you how much your Mighty Network is growing, and also what portion of your new members are joining via an invite. A low referral percentage means you could have an opportunity to grow membership by activating members through a referral campaign or our Ambassador Program.
The Content dashboard shows you the volume of each type of post being created and any trends that indicate to you how engaging your content is over time.
This chart lets you spot trends, and the mix of types lets you know where you might have opportunities to add variety. Slower periods can show you opportunities to increase activity in the network by posting your own content or encouraging members to do so.
Interaction trends give you a way of seeing how engaging your content is over time. It also lets you see the details: lots of cheers but few comments might mean there’s an opening to spark more conversation in your network.
This chart shows the proportion of posts written by Hosts vs. those written by members. The higher the percentage of member posts, the more self-sustaining the community. This can be a great sign that members are helping each other out! If the % that a Host posts is higher, it can mean there’s an opportunity to encourage members to step in and contribute more within your Mighty Network.
These charts show you who is posting and who is interacting with posts by their cohort. Cohorts are just sets of members, grouped by how long they’ve been in your network. It’s helpful to take a look at this from time to time: a healthy network will have contributions from veterans and newbies alike. If those who’ve been with your network for less than 90 days are underrepresented, it can be a great time to encourage them to break the ice!
Conversely, if you have less representation from members with more tenure, then you may want to consider how you can re-engage them and keep members coming back over the long term.
These charts show you how differently your members interact with posts your Hosts create versus those that other members create. If you find that members’ posts have less interaction, you may want to explore how to encourage members to engage more with each others’ posts.
Find out who’s spending the most time and attention on your content, and also which content is the most compelling for your members. You can sort by the column headers in these tables and click on the member name to go to their profile or on the post title to open the post.The Post Clicks, Cheers, & Comments chart gives you insights into the relative interactions between different content types. This lets you see, for example, if polls tend to get a lot of comments—even if you don’t have many polls. In that case, you may want to consider posting more polls.
The Messages dashboard lets you see how much private messaging is going on between your members—it might be more than you think and a good sign that your members are getting value from being connected to one another in your Mighty Network.
The platform breakdown tells you which devices your members are chatting from, and how the mix is changing over time.
On the Plans dashboard, you’ll be able to see subscription data over time.
This will help you tie changes in subscriptions back to things like course cohorts wrapping up, a large marketing push, or a feature in the press. You’ll also be able to view your revenue numbers. These numbers are estimates, so we recommend you refer to your Income Reports for the highest level of accuracy.