Once you've upgraded to the Business Plan or Mighty Pro, you have the option to add additional tracking and integrations to your Mighty Network—including your own Facebook Pixel that you can use for tracking conversions from ads.
The event we track through Meta and Tiktok Pixels is ‘CompleteRegistration’ which means that the member joins your Mighty Network. This tracking is available for any ads that you run to your Mighty Network on the web.
To add your Meta and TikTok Pixels, go to Network Settings > Integrations > Marketing Tools > Manage.
The use of Marketing Pixels will display a “Do Not Sell” button on the Cookie Privacy Banner for your Mighty Network.
If a member selects “Do Not Sell” then the member’s information will not be tracked.
If you don’t use Marketing Pixels then members will see a “Reject Targeting Cookies” button on the Cookie Privacy banner.
If you add in Marketing Pixels at a later date, members will be re-prompted with the Cookie Privacy banner that says “Do Not Sell”.
You may see that an additional Meta Pixel displays on the web for your Mighty Network (ending in 9226), and this can be ignored. Mighty Networks only uses this to track conversions when new Hosts create networks, and this data is not shared or utilized anywhere else.
Updated November 2023