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How Do I Segment My Members with Audiences?

Learn how to create Audiences to segment your members

Updated this week

Audiences let you deliver the right message to the right members in your Mighty Network. They pair well with promotional banners and Automations!

To create a new audience:

  • Go to Admin > Promotions > Audiences.

  • Select Create Audience.



  • Give your audience a name (for example, “Plan Members”).

  • Choose one or more Attributes, such as:

  • (Optional) Exclude members based on specific criteria.

This lets you narrow down exactly who sees your message.
For example, target “Members on a paid plan excluding those tagged ‘Founding Member.’”

Quick Tips for Building Audiences

Tags are one of the most flexible ways to define audiences. Here are a few ways to use them:

  • Tag Network Hosts to create an All Hosts audience.

  • Use Does Not Have Tag: Network Host to reach all members except Hosts.

  • Tag members based on interests, participation, plan type, or access level.

  • Segment by engagement, such as RSVP’d to Event or Completed Challenge.

  • Combine tags with plan membership, Space access, custom fields, or badges for even more precision.

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